Podcasts & webinars
You either learn, or you think. Listen to practitioners and leaders on what works, and what doesn't, in customer marketing, customer voice, and trust-led growth.
Why dirty customer data is killing growth
Irwin Hipsman reveals how poor data quality silently damages go-to-market strategies, AI readiness, and revenue — and what B2B teams can do about it.
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How customer advocacy became more personal
Liz Richardson and Deena Zenyk explain how personalized advocacy journeys and flexible engagement models are redefining modern customer programs.
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What every customer advocacy program needs to succeed
Maria Sturgeon reveals the operational foundations, executive buy-in strategies, and ROI frameworks that make customer advocacy programs resilient and high-impact.
The human skills behind great customer advocacy
Bianca Del Vecchio shares the human skills, storytelling strategies, and executive alignment practices that power successful customer advocacy programs.
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