Podcasts & webinars
You either learn, or you think. Listen to practitioners and leaders on what works, and what doesn't, in customer marketing, customer voice, and trust-led growth.
Why dirty customer data is killing growth
Irwin Hipsman reveals how poor data quality silently damages go-to-market strategies, AI readiness, and revenue — and what B2B teams can do about it.
How to scale advocacy with integrated data
Cache Walker shares how Netskope built a customer story for every customer by integrating UserEvidence, SlapFive, and Salesforce to scale advocacy and prove impact.
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How customer advocacy became more personal
Liz Richardson and Deena Zenyk explain how personalized advocacy journeys and flexible engagement models are redefining modern customer programs.
Mastering customer lifecycle marketing, from onboarding to advocacy
Rachel Ward shares how to build a customer lifecycle strategy from scratch — the KPIs that matter, the gatekeeper model, and where expansion and retention fit in.
Building customer advisory boards that drive real growth
Amanda Peacock shares how to build customer advisory boards that go beyond product feedback to drive adoption, retention, and lasting customer relationships.
Unlocking the superpower of customer data
Irwin Hipsman reveals how clean data, smart segmentation, and strong database foundations turn customer data into a strategic advantage for advocacy and growth.
Dealing with tough and tricky verticals for customer advocacy
Alison Bukowski shares how to run customer advocacy in tough verticals — government, healthcare, finance, and cybersecurity — and the tactics that unlock each one.
Building customer communities that drive retention and growth
Lauren Turner shares what it takes to build customer communities that last — from starting small with proven advocates to driving retention, loyalty, and growth.
The human skills behind great customer advocacy
Bianca Del Vecchio shares the human skills, storytelling strategies, and executive alignment practices that power successful customer advocacy programs.
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What every customer advocacy program needs to succeed
Maria Sturgeon reveals the operational foundations, executive buy-in strategies, and ROI frameworks that make customer advocacy programs resilient and high-impact.
The metrics that matter in customer advocacy
Kim Plank breaks down the KPIs that prove a Voice of the Customer program's value, connect customer marketing to leadership, and reveal relationships as the real ROI.
Customer Advocacy and Evidence Programs at scale
John Emrick shares how to design advocacy programs that return real value to customers, prevent reference fatigue, and produce customer evidence at genuine scale.
Designing customer advocacy programs that align with business goals
Steven Woodward shares how to design branded advocacy and reference programs that align with company goals and improve win rates, timing, and revenue.
The 4C framework for turning customers into advocates
Callie Rojewski shares her 4C framework — community, communication, consistency, and celebration — for turning customers into advocates across the journey.
Building a strategic customer advocacy program from scratch
Barbara Thomas, author of Advocate Marketing, shares how to build a strategic customer advocacy program from scratch, secure executive sponsors, and translate advocacy into the dollars leaders value.
How customer references win big B2B tech deals
Vlado Rukavina shares how customer references and well-told stories win major B2B tech deals, as well as the skills that set great advocacy professionals apart.
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