Our story

How we started — and why we're still here.

Wings4U was founded in 2007 by Maria Sztarovics. What started as a search for work-life balance during her maternity leave quickly grew into a global team that designs and operates the customer trust ecosystems B2B leaders rely on.

Our story since then has been one of growth and adaptation. As B2B markets shifted and client needs evolved, we expanded our capabilities, always in service of the same goal: helping companies unlock the value that lives in their customer relationships.

What we believe

Trust is the growth engine of B2B.

Customer growth is no longer driven by what companies say. It's driven by proof. In a market where buyers are increasingly skeptical, the customer voice is one of the few signals people truly trust. And in a world where everything can be generated, what matters isn't volume or speed. It's credibility.

Wings4U exists to activate that credibility, designing, building, and operating ecosystems of customer trust that turn proof into a real driver of growth.

Why we exist

What we do today. Where we're going.

Mission

We turn customer trust into measurable growth.

We design, build, and operate the ecosystems that capture customer voice, combining strategy, storytelling, and technology to create the kind of proof B2B companies need to win new business.

Vision

To be the most trusted partner in customer-led growth.

We see a world in which every B2B company transforms its customer relationships into a powerful growth engine. We build this future by creating ecosystems of trust for clients across the globe.

What we stand for

Our values.

Everything we do is grounded in five commitments. To our clients, our partners, and each other.

Authenticity

We tell you what we see, even if it's not what you want to hear. Honest input and clear communication are how we protect your investment.

Accountability

We keep our promises. When something doesn't go to plan, we fix it, and make sure it doesn't happen again.

Collaboration

Your team is our team. We embed in your world because the best results come from working as one unit.

Autonomy

We don't wait to be directed. We analyze, recommend, and move, so you spend your time deciding, not briefing.

Growth mindset

We apply what we learn, ask harder questions, and keep improving the work to continuously raise the quality bar.

Where we work

Global reach, local voice.

75+

Countries where we've captured customer voices

Our advantage is people: exceptional professionals, distributed globally, who can capture customer voice where it actually happens.

To date, we've reached customers in more than 75 countries. That distribution isn't for its own sake. It's how we understand cultural nuance, regional context, and what it takes to activate customer voice that actually resonates, in São Paulo, Stockholm, or Singapore.

We turn customer trust into growth.