Articles
From first principles to the latest trends. Explore lessons, new frameworks, and fresh perspectives on all things customer voice: customer marketing, advocacy, lifecycle, and trust-led growth.
How to track advocacy revenue without burning out your team
Knowing what to measure is only half the battle. Here's how to track advocacy's revenue impact with lightweight signals your team will actually sustain.
Why Customer advocacy and PR should be B2B marketing’s new power couple
When these two forces collaborate, they can transform a single case study into compelling third-party signals that AI engines trust. Explore our 5-step framework to implement this strategy effectively.
From "soft value" to revenue signal: how to measure customer advocacy impact
Stop asking whether advocacy closed the deal. Ask what changed when it was involved. Learn 3 credible revenue signals to measure customer advocacy impact and prove its value to leadership.
How to turn an event into a library of customer proof
An event is one of the few moments all year when your customers are in one place. Plan for it, and it becomes your chance to capture proof at scale.
Bot fatigue is real: What 5 stats reveal about brand trust in 2026
AI-driven content is eroding brand identities. When every brand soudns the same, trust thins out. The authentic voice of the customer is the answer.
SEO vs GEO: How to make your content AI-discoverable
Learn how Generative Engine Optimization (GEO) works alongside SEO to ensure your content is extracted, cited, and trusted by AI systems like ChatGPT and Perplexity.
How to repurpose one customer interview into a full content ecosystem
Most organizations use a customer interview once, then move on. Here's how to turn one conversation into an entire content ecosystem.
The unseen work: Why advocacy leaders need technical backup
Discover how operational and technical support frees advocacy leaders to focus on relationships, storytelling, and growth — instead of fixing systems and pulling reports.
9 customer advocacy gift ideas that strengthen client relationships
From charitable donations to sustainable gift boxes, discover 9 advocacy gift ideas that are personalized, compliance-friendly, and built to deepen client relationships.
Why an agency still makes sense and what makes one work
Nothing an agency does is impossible to build in-house, so why hire one? An honest look at what makes the relationship work, the value it brings, and the red flags worth watching for.
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