Articles
From first principles to the latest trends. Explore lessons, new frameworks, and fresh perspectives on all things customer voice: customer marketing, advocacy, lifecycle, and trust-led growth.
SEO vs GEO: How to make your content AI-discoverable
Learn how Generative Engine Optimization (GEO) works alongside SEO to ensure your content is extracted, cited, and trusted by AI systems like ChatGPT and Perplexity.
How to repurpose one customer interview into a full content ecosystem
Most organizations use a customer interview once, then move on. Here's how to turn one conversation into an entire content ecosystem.
The unseen work: Why advocacy leaders need technical backup
Discover how operational and technical support frees advocacy leaders to focus on relationships, storytelling, and growth — instead of fixing systems and pulling reports.
9 customer advocacy gift ideas that strengthen client relationships
From charitable donations to sustainable gift boxes, discover 9 advocacy gift ideas that are personalized, compliance-friendly, and built to deepen client relationships.
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