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REVENUE INTELLIGENCE FRAMEWORKS

Prove what advocacy is worth.

From the metrics that matter to the live dashboard that tracks them:
advocacy's revenue impact, made clear enough to stand behind.
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Attribution changes what you can say in the room.

Advocacy drives revenue but without attribution, that impact stays invisible.

WITHOUT ATTRIBUTION

WITH REVENUE INTELLIGENCE

Advocacy's impact on revenue is assumed.

It's tied to real pipeline.

You track activity: references, reviews, stories.

You track influence on deals.

Asked where a figure comes from, you hesitate.

You know exactly how it's built.

The budget conversation runs on faith.

It runs on evidence.

How it works

1

Identify the metrics that matter:

The revenue motions advocacy touches.

2

Capture the data

together across your systems.

3

Model advocacy's influence

against pipeline, clearly and defensibly.

4

Deliver live dashboards

and reporting for each audience.

5

Validate

against real pipeline, then refine.

What you walk away with

  • The revenue metrics that matter, and what each one shows.
  • A clear, defensible attribution model.
  • Live dashboards and reporting for the C-suite, sales, and marketing.