Content Production SOPs & Operations Design

Why it matters

✔ Everyone knows their part.
Map the process upfront, and each party understands their role, the commitment it takes, and when their time is needed.

✔ It doesn't depend on one person.
When the process lives in the system rather than in someone's head, production holds when they're out, overloaded, or gone.

✔ It's built to scale.
More stories, more regions, more solutions: a defined operation absorbs the volume instead of stalling at the handoffs no one owns.

How it works

Map

How a story moves today, from nomination to publication, and every reviewer it passes through.

Define

Who owns, approves, and is informed at each step — across your teams, the customer, and any other parties involved.

Design

SOPs for every content motion, with the RACI and an escalation path for when something stalls.

Embed

The file-management system and onboarding guide, put in place and walked through.

What you walk away with

Documented SOPs for every content motion

RACI & escalation framework

File-management system and onboarding guide

A production playbook your whole team runs on

Proof

From two years to one month

Challenge

A global multi-solution company needed to speed up the end-to-end process and align regions and sectors.

Solution

We built a structured process that stayed flexible enough according to regions' maturity and adoption.

- A story that could take up to two years now takes about a month.

- 27 projects finished and 35 in progress in the first year.

Turn customer-story production into a repeatable operation ready to scale.

The hard part was never the writing. It's the coordination.

A single customer story can pass through five to ten reviewers.

Without a defined process, what should be a simple way to recognize the customer becomes a tedious back-and-forth that spans half a year or more.