What you walk away with
- An advocacy strategy.
- A playbook for each motion.
- A launch plan with milestones andan ownership map.
ADVOCACY STRATEGY & PLAYBOOKS
Build the foundation your program grows on.
The strategy and playbooks that make every advocacy motion
repeatable and ready to scale.
repeatable and ready to scale.
WHAT ACTUALLY CHANGES
The shift
Advocacy usually starts as a set of habits that work because one person makes them work. Turn those habits into the foundation the rest of the program stands on.
WITHOUT THE FOUNDATION
WITH STRATEGY & PLAYBOOKS
The method lives in someone’s head.
The method is documented and owned.
Each motion runs differently every time.
Each motion runs the same way every time.
Growth is capped at one person's capacity.
Scalable across people and teams.
Advocacy is measured in activity.
Advocacy is tied to business outcomes.
How the engagement works
1
Define
goals and use cases, set within your marketing and business objectives.
2
Select
the motions that fit your program's stage: reviews, references, and beyond.
3
Propose
the strategy and how it runs in practice, for your review and approval.
4
Document
a playbook per motion, so each one is repeatable.
5
Hand over
the launch plan, milestones, and ownership map.