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B2B Customer Advocacy

Word-of-mouth is king!

We all advocate for our favorite products and brands. What if you could replicate these moments intentionally? Customers trust other customers more than your marketing speech. Getting them talking about your business is your best marketing strategy. We provide people, processes, and tools to help you systematically replicate moments of true advocacy.

Grow sales

Grow Sales

Customers trust other customers. Active advocates testify to your marketing promises, helping you create new sales opportunities. Getting satisfied customers onboarded as advocates shortens your sales cycle and improves your chances of winning deals.

Support marketers

Support Marketers

Engaged customers eager to share their experience will help fill your marketing pipeline with customer stories, cases studies for press releases, and even potential guest speakers for events. They can also drive participation in peer review platforms and boost client relations.

Promote Customer Retention

Promote Customer Retention

Happy customers stay longer and buy more. Capture customer health signals and feed these into your customer experience and product development processes to help your company keep customers satisfied.

Spend Budget Smarter

Spend Budget Smarter

Consolidate your Advocacy Practices into one unified program. By focusing all your resources on a common goal and taking advantage of process synergies, you can drive better results and achieve higher marketing ROI.

You are in good company

Throughout our journey we've had the opportunity to work on both a regional and global level with some of the most inspiring companies in the world. We'd like to see you among them.


Start small or aim for scale, we’ve got you covered

Customer Advocacy programs

Customer Advocacy programs Essentials Kit

For companies that want to start the Customer Advocacy journey focusing on the core practices, to discover and leverage their advocates to support specific company goals.

Customer Advocacy program

Customer Advocacy programs at Scale

For enterprises where scale and a strategic approach are the priorities across a single region, or on a global scale.

Our capabilities

Visions can become reality with the right advice, knowledge and plan


Customer Advocacy Program
Design & Strategy


Talent Outsourcing for
Program Management & Execution


Complete Suite of Customer Advocacy Tools
Deployment & Integrations


Business Intelligence Dashboards

about wings 4u

We're storytellers at heart
with a strategic mindset

That’s why we’re so well equipped to talk to your customers, ask them the right questions and gather authentic, clear feedback about their experiences working with you - in their own words. We film, listen and write it down. Next, we combine what we’ve learned with images, video and more to create stunning, compelling stories.

We design and manage the process end-to-end. With the knowledge of corporate organizations, we analyse strategic priorities and gaps, define the needs and program processes, and roll out the program in a way that ensures integration and effectiveness. From strategy to tactics, to process, we do the heavy lifting.

Benefits of working with us

We aim to give Wings to people. By telling success stories, we’re doing exactly that. It’s the most authentic marketing there could ever be: real human stories, that provide guidance and clarity - building trust in the process. We specialize in it, because doing it every day fulfils us.



Truly international

We're 100% remote, and 100% dedicated to your success. Leveraging the expertise of production teams around the world, we deliver exceptional quality, wherever you are.


Build strong relationships

Our networks are our strongest asset. Whether working with clients or collaborating with our production teams, we know that strong relationships are the foundation of every successful project.


Going beyond the brief

To achieve exceptional results for our clients, we innovate, strategise and assess every angle, always going the extra mile.


Understanding of tech & B2B

We're tech and B2B specialisists, with knowledge and skills built up over 10 years.

Tell us what your needs are…

We'd love to hear from you and see how we can support you.

Customer Evidence eBook
Latest from our publishing

What Customer Evidence stories can do for you, your department and your organization?